At Makeup Direct, we are passionate about makeup. That’s why our stores are uniquely dedicated to providing the best in beauty products and advice. We offer our customers the widest selection of cosmetics to suit their specific wants and needs, all in a relaxed, comfortable environment.
All the staff at Makeup Direct’s physical stores are professionally trained makeup artists with an in-depth knowledge of our brands
Makeup Direct is a New Zealand online and retail company founded in 2004 by Moyra Parker. Since then it has grown to meet the demands of New Zealand (NZ) customers seeking a huge selection of quality brands and products at realistic prices. In addition to its comprehensive website, Makeup Direct has stores based in Auckland. Click here
Makeup Direct stocks an extensive selection of cosmetics, accessories, tools and fragrance brands from around the world. We currently have over 80 different brands, some of which are only available in NZ exclusively through Makeup Direct.
Our store concept is unique in NZ. Before Makeup Direct stores, most NZ women could only purchase their cosmetics, skincare and fragrances through department stores or pharmacies.
Makeup Direct fills a significant gap in the NZ market by providing a specialised environment to showcase fresh, exciting brands that our customers will not find anywhere else in the country. Our customers are free to experiment with products at their leisure and call on professional advice when they need it. Not only are Makeup Direct Staff
friendly, welcoming and up to date with the latest trends, but they understand the difficulties women face in finding the right products for their skin type or colouring. They will talk to you, learn about your wants and needs, and then personally help you select the products that are suitable for you as an individual.
We have made a strategic decision to provide a broad range of products to suit the varied needs of our customers, rather than focus solely on one end of the market.
All consultants working at Makeup Direct stores are professional makeup artists who have an in-depth knowledge of the products they sell. An essential point of difference is our company culture of actively engaging with our customers in a friendly, non-threatening way, recommending new products, enthusiastically offering advice and demonstrating tips and application techniques. We also extend our service by offering in-store Beauty Bar Services such as makeovers, one-on-one makeup lessons, brow shaping, facial waxing, tinting and eyelash curling click here
Customers choosing to shop with Makeup Direct online receive their orders beautifully gift wrapped, and will also receive a FREE surprise gift when they spend $40 or more.
Makeup Direct is actively and regularly in touch with our customers via email and social media. If you would like to receive our weekly email on special offers and new products click here.
We value feedback from our customers and invite you to express their likes and dislikes about specific products directly or via email at email@example.com. Knowing what our customers want helps us respond to their needs, and its information that we pass on to our suppliers to help them improve their product offering.
A recent survey by a cosmetics brand revealed that more than 80% of New Zealand women don’t feel confident using and asking for advice about makeup. Makeup Direct is here to change that by taking the guesswork out of buy cosmetics.
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We hope you enjoy shopping with us.